Work Experience

• Business Analyst Consultant

  2022 - Current
  As a Business Analyst Consultant, I play a pivotal role in driving operational efficiency and optimizing business processes through strategic analysis and solution implementation. I excel at managing complex projects, collaborating with cross-functional teams, and aligning business goals with technical solutions. My key responsibilities include:
  • Project Management & Resource Allocation: Leading projects from inception to completion by coordinating developers, allocating resources, and ensuring timelines and objectives are met. I assess project requirements and assign the right team members based on skill sets and project demands.
  • Process Optimization & Knowledge Transfer: Continuously evaluate and refine processes at the project level, streamlining workflows for maximum efficiency. I facilitate knowledge transfer within teams, ensuring that best practices are shared and adopted across the organization.
  • Technology Integration & Change Management: Stay ahead of industry trends and emerging technologies, implementing new tools and systems that drive business growth. I manage the rollout of these technologies, overseeing the full lifecycle from research and proposal to deployment and training, ensuring seamless integration.
  • Client-Focused Solutions: Collaborate with internal and external stakeholders to identify business needs and opportunities for improvement. I provide data-driven insights and propose tailored solutions that address both current challenges and future growth potential.
  • Documentation & Communication: Maintain comprehensive documentation using Confluence and other tools, ensuring all project steps, processes, and outcomes are clearly outlined. I also deliver regular updates to leadership and stakeholders, keeping them informed of progress and changes.
  • Workshop Facilitation & Training: Lead workshops and training sessions on new tools, technologies, and processes, equipping teams with the knowledge and skills they need to succeed.
  • Country-Level Support & Retrospectives: Offer country-level support and conduct retrospectives to review performance metrics and continuously improve project outcomes.

  • Core tasks managed during my role(s).

    • Upselling
      • Collaborate with clients to identify business needs and generate purchase orders, while upselling relevant products and services to drive additional revenue.
    • Communicating project details
      • Regularly debrief teams on project tasks and milestones, ensuring all team members are aligned with project goals and timelines.
      • Provide detailed project briefs to development teams, ensuring alignment with client expectations, technical requirements, and project goals.
    • Assisting Developers with Projects, Knowledge, and Support
      • Serve as a primary point of contact for developers seeking guidance on technical matters, ensuring timely problem resolution and promoting knowledge sharing.
      • Act as a knowledge resource for developers, offering support with technical challenges and guidance throughout project execution.
    • Providing Support and Referrals to Project Managers
      • Provide ongoing support to project managers by answering questions and offering expertise in resource planning and process optimization.
      • Facilitate communication between project managers and the correct subject matter experts or team members, ensuring quick and effective problem-solving.
    • Resource Planning and Developer Allocation Based on Project Needs
      • Assign developers to projects based on their skill sets and the project’s technical requirements to maximize efficiency and ensure successful delivery.
      • Coordinate developer assignments and plan resource allocation for additional project support as needed to meet client demands.
    • Project Management
      • Manage end-to-end project lifecycles, including scope definition, resource allocation, timeline management, and delivery of quality outcomes.
    • Staying on Top of Technologies
      • Maintain up-to-date knowledge of industry trends and emerging technologies, particularly those relevant to team and company use, ensuring continuous improvement and innovation.
    • Knowledge Beacon for Assessments and Processes for Clients
      • Act as a subject matter expert for internal and external assessments, providing clients with insights on business processes, technical solutions, and best practices.
    • Process Optimization (Project Level)
      • Evaluate and refine project workflows to improve efficiency, reduce bottlenecks, and ensure seamless project execution.
    • Knowledge Transfer and Training for New Systems, Tools, and Processes
      • Manage the transfer of technical and project knowledge within teams to foster learning and ensure knowledge retention across the organization.
      • Provide ongoing training and support to teams impacted by new systems or processes, ensuring a smooth transition and minimal disruption.
    • Acquiring and Communicating New Tools for Efficiency and Teamwork
      • Communicate updates on process changes and new technological implementations to relevant stakeholders to keep teams informed and aligned.
      • Notify teams about new tools available for enhancing project execution and operational efficiency, providing guidance on best use cases.
      • Research and recommend new tools and technologies that can improve teamwork, streamline workflows, and enhance project efficiency.
    • Managing and Overseeing the Implementation of New Technology and Systems
      • Manage the roll-out and integration of new technologies, ensuring they align with business needs and are smoothly implemented.
      • Oversee the implementation of new strategies and systems, ensuring they are executed smoothly and deliver the desired outcomes.
    • Running Workshops, Onboarding, and Training for Tools and Processes
      • Facilitating workshops, onboarding, and training for new tools or processes.
        • Lead workshops and training sessions to educate teams on new technologies, processes, and best practices, fostering continuous learning and development.
        • Oversee the onboarding process for new tools, ensuring that teams are well-trained to use them effectively to maximize productivity.
    • Researching Organizational Operations and Evaluating Solutions
      • Conduct research, including interviews and data analysis, to gain insights into how the organization operates and identify areas for improvement.
      • Investigate multiple solutions for organizational challenges, evaluating the risks, benefits, and impacts of each to recommend the best approach.
    • Proposing and Documenting Solutions and Changes
      • Comprehensive documentation task, ensuring consistency in technical, process, and change documentation.
      • Create clear, comprehensive documents outlining proposed changes, the steps involved, and how they align with organisational goals.
      • Manage and maintain comprehensive documentation in Confluence, including technical guides, business assessments, process flows, and project outcomes.
    • Relationship and Trust Building
      • Foster strong, trusting relationships with internal teams and external stakeholders, promoting collaboration and long-term partnerships.
    • Country-Level Support, Retrospectives, and Performance Reviews
      • Lead country-level retrospectives, reviewing project successes, challenges, and lessons learned to continually refine processes.
      • Provide country-level support and review performance metrics, ensuring alignment with overall business objectives and contributing to continuous improvement.

• Lead Developer - Marketing Automation & Multichannel Marketing

  2020 - 2022
  Led the development of advanced marketing automation solutions and multichannel campaigns for pharmaceutical clients. Spearheaded the creation of marketing assets including interactive landing pages, personalized email templates, and robust websites. Oversaw the full technical implementation of campaign workflows, integrating automation platforms and tools to drive engagement across multiple digital channels. Collaborated closely with cross-functional teams to ensure seamless execution, optimize campaign performance, and deliver data-driven results. Acted as a key technical advisor, providing leadership in adopting innovative technologies and best practices.

• Marketing Automation & Multichannel Marketing Specialist

  2017 - 2020
  Developed and implemented comprehensive digital marketing strategies for pharmaceutical clients. Designed and built a wide range of marketing assets, including dynamic landing pages, engaging email campaigns, and full-scale websites. Managed entire campaign lifecycles—from initial concept and strategy to execution and optimization—ensuring seamless integration across multiple channels and achieving measurable impact.

Tools : PHP | HTML | CSS | Javascript | JSON | Bootstrap | SQL | NodeJS | Adobe Photoshop | Adobe Illustrator | Wordpress | Salesforce CRM | Salesforce Markekting Cloud | Oracle Eloqua | Marketing Automation | AMPScript | API | SASS/SCSS | Email Templating | GRAPHQL | SCRUM | Adobe Illustrator | Adobe Photoshop | Adobe XD | Figma | Figjam

• Website Development and Maintenance
  • Build, customize, and maintain responsive websites using WordPress, adhering to modern web design principles.
  • Ensure websites are optimized for both desktop and mobile devices by using HTML and CSS for design adjustments and customizations.
  • Troubleshoot and fix front-end issues, including cross-browser compatibility and responsive layout inconsistencies.
• Web Design and UI/UX
  • Create visually appealing and user-friendly web interfaces with attention to usability, accessibility, and intuitive navigation.
  • Work closely with clients to understand brand requirements, translating them into engaging web design elements that enhance the user experience.
  • Leverage HTML/CSS to ensure web pages align with the client’s design specifications and branding guidelines.
• Content and Visual Media Management
  • Assist in product photography, editing, and incorporating high-quality images and videos into web pages to enhance visual appeal and user engagement.
  • Optimize multimedia content for fast loading times without sacrificing quality.
• Collaboration and Communication
  • Communicate effectively with clients, understanding project needs, goals, and deadlines.
  • Collaborate with backend developers (if needed) to ensure seamless integration between front-end and back-end systems.
• SEO and Performance Optimization
  • Implement SEO best practices within the HTML/CSS framework to enhance website visibility and ranking.
  • Optimize site performance, including page load speed, code efficiency, and image compression for a smooth user experience..

Tools : PHP | HTML | CSS | Javascript | JSON | Bootstrap | SQL | REACT JS | NEXTJS | NodeJS | Adobe Photoshop | Adobe Illustrator | Wordpress | Vercel | Adobe XD | GRAPHQL | API